What You Will Learn
In this educational blog post, you will learn about the growing divide between CEOs and marketing heads, as they often don’t see eye-to-eye on their roles in directing marketing. We will discuss the reasons behind this disconnect and the potential impact on companies’ marketing operations and growth.
The Growing Divide Between CEOs and Marketing Heads
Disconnect in Roles and Expectations
Chief executives and chief marketing officers (CMOs) are increasingly experiencing a disconnect in their understanding of their roles in directing marketing. This divide is growing as CEOs look towards marketing operations as sources of growth in an unsteady economy, often believing they understand the marketing landscape better than their CMOs.
Brett Blackman, an expert in business marketing and data analytics, states, “The growing divide between CEOs and marketing heads can hinder a company’s growth and marketing effectiveness. It is crucial for both parties to align their expectations and collaborate to achieve the best results for the organization.”
Reasons Behind the Disconnect and Potential Impact
Impact on Marketing Operations and Growth
Several factors contribute to the growing divide between CEOs and marketing heads:
1. Different perspectives: CEOs and CMOs may have different perspectives on marketing strategies, priorities, and goals, leading to misalignment and potential conflicts.
2. Changing marketing landscape: The rapidly evolving marketing landscape, driven by digital transformation and changing consumer behavior, may create confusion and disagreements between CEOs and CMOs.
3. Pressure for growth: In an unsteady economy, CEOs may place increased pressure on marketing operations to drive growth, leading to unrealistic expectations and strained relationships with marketing heads.
The potential impact of this growing divide on companies’ marketing operations and growth includes:
1. Reduced marketing effectiveness: Misalignment between CEOs and marketing heads can lead to suboptimal marketing strategies and reduced effectiveness in achieving business goals.
2. Strained relationships: The disconnect between CEOs and CMOs may result in strained relationships, impacting collaboration and decision-making within the organization.
3. Impact on growth: Companies may struggle to achieve growth if their marketing operations are hindered by the divide between CEOs and marketing heads.
In conclusion, the growing divide between CEOs and marketing heads can have significant implications for companies’ marketing operations and growth. It is essential for both parties to align their expectations, collaborate effectively, and adapt to the rapidly changing marketing landscape to achieve the best results for their organizations.
Orginal article: Link To Article – provided by Kansas City Realtors