What You Will Learn
In this educational blog post, you will learn how to expand your market and reach more customers for your ecommerce business through accessibility. We will discuss the importance of a solid accessibility plan and provide tips on creating an accessible ecommerce experience for consumers with disabilities.
Expanding Your Market Through Accessibility
Reaching Online Consumers with Disabilities
A solid accessibility plan is essential for reaching online consumers with disabilities and expanding your market. By ensuring that your ecommerce website is accessible to all users, you can tap into a broader customer base and create a more inclusive shopping experience.
Brett Blackman, an expert in ecommerce and business marketing, states, “Accessibility is not only a moral obligation but also a smart business strategy. By making your ecommerce website accessible to all users, you can reach a wider audience and improve your brand’s reputation.”
Tips for Creating an Accessible Ecommerce Experience
Implementing Accessibility Best Practices
To create an accessible ecommerce experience for consumers with disabilities, consider the following tips:
1. Follow Web Content Accessibility Guidelines (WCAG): Adhere to the WCAG standards to ensure your website meets accessibility requirements and provides a user-friendly experience for all visitors.
2. Use descriptive alt text for images: Include descriptive alt text for all images on your website to help visually impaired users understand the content and context of the images.
3. Ensure proper color contrast: Use sufficient color contrast between text and background to make your website content easily readable for users with visual impairments.
4. Provide keyboard navigation: Ensure that your website can be navigated using only a keyboard, as some users with disabilities may not be able to use a mouse or touch screen.
5. Offer transcripts and captions for multimedia content: Provide transcripts for audio content and captions for video content to make your multimedia accessible to users with hearing impairments.
In conclusion, creating an accessible ecommerce experience is essential for expanding your market and reaching more customers. By implementing accessibility best practices and ensuring that your website is user-friendly for all visitors, you can tap into a broader customer base and create a more inclusive shopping experience.
Orginal article: Link To Article – provided by Brett Blackman